Privacy policy

COOKIES: Our website uses cookies to distinguish you from other users of our website and to keep track of your visits. They help us to provide you with the very best experience when you browse our website and to make improvements to our website. They also help us and our advertising networks to make advertising relevant to you and your interests. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For detailed information on the cookies which we and our third-party providers use and the reasons why we use them, please refer to our ‘Cookie Policy’.

ONLINE ADS: We use online advertising to keep you aware of what we’re up to and to help you find our products. Like many companies, we may target Nasty Gal banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

OUR USE OF ANALYSIS & TARGETING TOOLS :We use a range of analytics and targeted advertising tools to display relevant website content on our website and online advertisements on other websites and apps (as described above) to you, deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyse Google's interest-based advertising data and/or third-party audience data (such as age, marital status, life event, gender and interests) to target and improve our marketing campaigns, marketing strategies and website content. We may also use tools provided by other third parties, such as Facebook, Adroll, Rakuten Marketing, Dash Hudson, Responsys, Criteo and Bing to perform similar tasks, using your Contact, Technical, Usage and Profile Data. In order to opt out of targeted advertising you need to disable your ‘cookies’ in your browser settings (see Cookie Policy for details) or opt-out of the relevant third-party Ad Settings. For example, you can opt-out of the Google Display Advertising Features using their Ad Settings. As an added privacy measure, you can also use the Google Analytics opt-out browser add on. The Digital Advertising Alliance (which includes companies such as Google, Responsys and Facebook) provides a tool called WebChoices that can perform a quick scan of your computer or mobile devices, find out which participating companies have enabled customised ads for your browser, and adjust your browser preferences accordingly. If you would like any further information about the data collected by these third parties or the way in which the data is used, please contact us.

LINKS TO OTHER WEBSITES & THIRD PARTIES: Our website may include links to and from the websites of our partner networks, advertisers and affiliates, or to social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their websites.

HOW WE SHARE YOUR DATA :We may disclose and share your personal data with the parties set out below: • where you have consented for us to do so. For example, if you have consented to receive marketing materials from third parties, or in respect of third parties’ (including co-branded or jointly promoted) products and services, we may pass your data on to the relevant third parties for the purpose of sending you such marketing communications; • to other companies within the boohoo Group which carry out order fulfilment and provide HR, financial, IT, facilities, customer service, legal, travel and health and safety support functions. • to business partners, suppliers, sub-contractors and other third parties that we use in connection with the running of our business for the purposes set out in the table above in the section ‘How we use your data’, such as: - third party service providers that we engage to provide IT systems and software, and to host our website; - third-party payment processing services (including Worldpay, Adyen, Paypal, and in certain regions Klarna, Clearpay, Zip and Laybuy) to process your payment to us. If you are using Clearpay, such payment will be subject to additional terms between you and Clearpay, available at Clearpay. For more information about how Clearpay will handle your personal data see their Privacy Policy, available here. If you pay using Klarna, such payment will subject to additional terms between you and Klarna, available at here See here for further information about Klarna. For more information about how Klarna will handle your personal data see their Privacy Policy, available at here. If you pay using Laybuy, such payment will subject to additional terms between you and Laybuy, available at here See here for further information about Laybuy. For more information about how Laybuy will handle your personal data see their Privacy Policy, available at here. If you are using Zip, such payment will be subject to additional terms between you and Zip, available here. For more information about how Zip will handle your personal data see their Privacy Policy, available here Nasty Gal does not store your payment information. Your payment details are provided to the payment processing service you have selected, who are required to comply with applicable regulations and data protection laws. Please refer to the privacy policy of the relevant provider for details of how they process your personal data. These third party payment providers process your data as a data controller; - third party service providers that we engage to deliver goods you have ordered and to manage any returns; - third party service providers that we engage to send emails and postal mail on our behalf including in relation to incomplete orders or abandoned baskets, or marketing communications, to provide data cleansing services and to provide marketing and advertising services; - third party service providers that we engage to deliver and process your e-gift card orders and e-gift card payment (including Jigsaw Business Solutions Ltd and Stripe Payments UK Ltd) - analytics and search engine providers that assist us in the improvement and optimisation of our website; - affiliate networks through whom you have accessed our website; • to any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice. • to protect our customers, other companies within the boohoo Group and website from fraud and theft, we may share your personal data with Ravelin and/or Risk Guardian and/or other fraud prevention and analysis service providers, in order to carry out fraud prevention checks on our behalf. If personal data is provided to Ravelin, Ravelin will also use this personal data to improve its service and machine learning to improve its automated processing. A copy of Ravelin's privacy notice can be found at: https://www.ravelin.com/privacy-policy-new which explains how Ravelin will use your personal data for these purposes; and  we may further share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name and location), together with account information, with other companies within the boohoo group and with third party organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that other companies within the boohoo group and these third parties may retain a record of the information that we provide to them for this purpose; • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or • to our professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.